It’s no secret that data is the lifeblood of your organization – it’s what keeps a business alive by continuously driving data-driven growth and innovation. However, the expansion of global regulation requirements paired with data sprawl has ignited transformation, requiring businesses to be more responsible, honor consumer rights and alter the way they capture, centralize and action consent-based data to drive innovation and omni-channel experiences.

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How can companies instill a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? This session aims to provide marketers with insights into the latest data privacy requirements to ensure the right guardrails are in place when engaging with individuals online.

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Join this back-in-school session (don't forget a pencil and paper!) and be prepared to walk away with informative takeaways and best practices to bring back to your marketing team.

• Gain an understanding of the shifting privacy and marketing landscape

• Learn how to build trust with consumers by adopting privacy-first approaches that prioritize transparency and consent

• Gain best practices for unified consent and preference management that enables businesses to use data responsibly throughout the data lifecycle

• Discover how properly demonstrate regulatory compliance with records of consent